Magnetix Marketing Musings

The Numbers Get a Vote | Smarter Advertising Through Testing

The Numbers Get a Vote | Smarter Advertising Through Testing

The Numbers Get a Vote | Smarter Advertising Through TestingRPM, aka Thunderbrd
Published on: 08/09/2026

AI makes advertising ideas cheaper to create. Systematic testing can turn ad spend into both customer acquisition and reusable market intelligence.

advertising testingad testingAI advertisingAI marketingmarketing experimentsadvertising strategyFacebook adscampaign optimizationmarket intelligencecustomer insightsmarketing dataA/B testinglead generationBusiness BrainAI marketing strategy
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The Magnet Doesn't Create the Pull - Maybe We've Been Thinking About Lead Magnets Backwards

The Magnet Doesn't Create the Pull - Maybe We've Been Thinking About Lead Magnets Backwards

The Magnet Doesn't Create the Pull - Maybe We've Been Thinking About Lead Magnets BackwardsRPM, aka Thunderbrd
Published on: 03/09/2026

A Lead Magnet doesn't manufacture customer interest. It reveals who already feels the problem—and gives them a useful reason to come closer.

lead magnetslead generationcustomer self-selectioncustomer pain pointscustomer recognitionmarketing strategyethical bribecustomer journeylead magnet strategybusiness marketing
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